Top 5 Virtual Fitness Programs in Turkey During Q4 2022

In the fourth quarter of 2022, the top 5 virtual fitness programs in Turkey showcased diverse trends in downloads, revenue, and active users. Here’s a detailed look at their performances:

Freeletics: Workouts & Fitness saw a steady weekly revenue, peaking at around $2.2K in late November. Weekly downloads fluctuated, with the highest at 770 in mid-October and dropping to around 490 by mid-December. Active users declined from 3.5K at the start of October to about 2.6K by the end of December.

Strava: Run, Bike, Hike exhibited a steady rise in weekly revenue, reaching approximately $2K in the last week of December. Downloads remained relatively stable, ranging from 1K to 1.7K throughout the quarter. Active users hovered around 30K, peaking at 31.2K at the end of October.

Daily Yoga®: Yoga for Fitness experienced significant fluctuations. Weekly revenue peaked at around $1.3K in late October before dropping to $439 in mid-December. Downloads showed a similar pattern, peaking at 5.6K in late October and declining to around 1.3K by mid-December. Active users peaked at 15.8K in mid-November and dropped to 6K by the end of December.

Sweatcoin Walking Step Counter had the highest download rates among the top 5, with a peak of 21.9K in early December. Revenue showed a downward trend, starting at around $1.5K in late September and decreasing to $488 by the end of December. Active users decreased from 416.6K in late September to 237.8K by the year’s end.

Lastly, Fitify: Fitness & Home Workout maintained steady weekly revenue, averaging around $600-$700. Downloads peaked at 4.8K in early December. Active users remained consistent, with a slight peak at 24.3K in early November and ending the quarter at around 21K.

For more insights into app performance and trends, visit Sensor Tower.